Instead of lowering prices like its closest competitor, Corbis is offering U.S. and Canada-based customers limited-time discounts of up to 90% as part of its new fall incentive program. The program applies only to royalty-free images, begins with 30% off initial purchase and increases the discount by 10% with every subsequent purchase, requiring seven separate transactions to reach 90% off. Each transaction is limited to five items.
The program is promoted and executed via email, with Corbis sending new discount codes to customers as they spend them. The promotion will remain open for an undetermined period, until Corbis notifies buyers by email two weeks prior to the end of the offer.