comScore Launches Video Metrix 2.0, Predicts Continued Ascent of U.S. Online Video Market
Posted on 7/30/2010 by Julia Dudnik Stern | Printable Version |
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While proliferation of digital stills has not led to growth of
still-licensing revenue as a whole, continued and explosive growth of
online video most certainly will. Video, particularly advertising and
corporate projects, continues to command higher budgets than print.
Online video advertising is also more affordable than spot television,
which has led to growth on both ends of the spectrum: larger companies
are adding it to their mix; smaller businesses that never produced video
before are adopting it.
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Julia Dudnik Stern.
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