According to Mark Milstein, the founder and managing director of the Hungary-based Northfoto, the company has "long been on the lookout for a quality microstock and premium royalty free agency." Milstein says Northfoto's new agreement to represent the U.K.-based moodboard in Romania is the result of the brand's "radically different" imagery and lower price point. He expects moodboard to do well, given the country's growing advertising, packaging, new media and editorial markets.