Consumer Advertising Leads Online Ad Spending

Posted on 5/30/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

According to latest information from the Interactive Advertising Bureau, online ad spending has posted record results for the fourth consecutive year. PricewaterhouseCoopers calculates the total U.S. 2007 revenues at $21.2 billion, 26% year-over-year increase.

Search continues to lead with a 41% online ad-revenue share. Display advertising, which is heavily visual and often uses stock, has come in second at 34%.

Consumer advertisers and financial-services companies are the largest spenders, accounting for a respective 55% and 15% of online revenues. Retail advertising accounts for approximately half of all consumer-targeted ad revenue.

The full IAB Internet Advertising Revenue Report is available online.

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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