Ford Taps Corbis for Steve McQueen

Posted on 11/9/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

The ultra-cool image of Steve McQueen still appeals to advertisers and audiences nearly 30 years after his death. Licensing the rights to use McQueen’s likeness from Corbis, Ford will use it to promote a limited-edition 2008 Mustang Bullitt. Coinciding with the 40th anniversary of the film by the same name, even the green color of the car recalls the car-chase classic. In addition to being the exclusive representative of McQueen’s name, image and likeness, Corbis holds similar rights to cultural icons including Albert Einstein, the Wright Brothers and Sigmund Freud.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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