PicApp to Demo With Getty Images

Posted on 2/4/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

Visual content-monitoring company PicScout will demonstrate PicApp, an ad-supported image-licensing platform, during this week's Israel Web Tour 2008 Showcase.

PicApp first made news last November, when Gary Shenk told Reuters that Corbis will soon use the platform to offer free images containing embedded advertising to bloggers and other publishers seeking visual content. A company spokesperson confirmed that Corbis is among PicApp's content partners. However, the first demo will showcase the creative and editorial imagery from Getty Images.

"By offering the breadth of content that Getty Images provides, we are making a huge amount of new material accessible to online publishers," said Eyal Gura, CEO, PicScout.

Content providers and PicScout will share the revenues generated by image-based advertising. Getty Images' vice president of business development Brooks McMahon adds that the arrangement will also enable photographers to benefit from this new revenue stream. Exact financial arrangements have not been disclosed.

In November, PicScout told Selling Stock that the official launch of PicApp was forthcoming shortly. Today, a company spokesperson said PicApp will launch in the next few months. The platform remains in closed beta and is looking for both content providers and bloggers to participate.

The demo is scheduled for Thursday, Feb. 6., at Microsoft's California premises. The Israel Web Tour is slated to highlight technology and applications from 15 promising Israeli companies. PicScout was founded in Israel and maintains a development and operations center in Herzelia. The company recently moved its headquarters to San Francisco to be closer to its large North American clients.

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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