Magnum Goes Commercial With OnRequest

Posted on 1/15/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

Photojournalism cooperative Magnum Photos and OnRequest Images have partnered to fill a demand for editorial photography in advertising. According to OnRequest chairman and CEO David Norris, leading brands want a more realistic editorial style for their ads. Magnum, which has a 60-year history of award-winning journalistic photography, will now be among a global group of photographers that produces commercial imagery for OnRequest clients. Magnum New York managing director Mark Lubell said the agency looks forward "to working with a partner that has such a deep passion for quality and respect for artists."

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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