Baby-Proofing Cutcaster

Posted on 8/13/2009 by Julia Dudnik Stern | Printable Version | Comments (3)

When Cutcaster announced its Betta Than Vetta image collection, its intent to ride on the coat tails of an earlier iStockphoto launch was patently obvious. The announcement was predictably followed by a cease-and-desist letter from iStock and a new, definitively Betta, product name for Cutcaster. Even those paying close attention to the micro segment quickly dismissed the entire thing as a weakly conceptualized publicity stunt, but Cutcaster founder John Griffin continues to fascinate onlookers with ramblings so devoid of professionalism as to cast doubt on the validity of his entire enterprise.

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Copyright © 2009 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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