Corporate Designers Don't Do Web?

Posted on 10/26/2007 by Julia Dudnik Stern | Printable Version | Comments (0)

According to The Industry Standard's special report, The Multichannel Mix-Creatives: The Role of Print, Web, Wireless, and Other Platforms in Today's New Media, corporate design departments lag far behind other industries in viewing email, viral and search-engine marketing as sales opportunities. For in-house creatives, these are important to only 5% to 9% of respondents.   Apparently, most companies still find blogs and employee-generated content an alien concept. These findings suggest the stock-industry's energies are well-spent on courting the ad industry and its Web-based business.

Copyright © 2007 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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