Ad Spending Continues Slide

Posted on 12/31/2009 by Julia Dudnik Stern | Printable Version | Comments (0)

Though final advertising spending numbers for 2009 will not come in for another few weeks, the first three quarters of the year were nothing short of abysmal, at least according to latest figures from TNS Media Intelligence. The ad-measurement company reported a U.S. decline of 14.7% compared to the first nine months of 2008. Still, there are some bright spots, including Internet display, print inserts, and telecom and pharmaceutical advertising.

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Copyright © 2010 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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