Blend Offers Rights-Ready Images

Posted on 1/16/2008 by Julia Dudnik Stern | Printable Version | Comments (0)



The Seattle-based Blend Images has added thousands of its rights-ready images to its own Web site. Blend will now be first to market with its royalty-free and rights-ready production. Previously available only through Getty Images, which devised the rights-ready licensing structure, the Blend rights-ready collection will be represented co-exclusively.

The agency, which specializes in multicultural imagery, is the first to adapt the rights-ready model. According to Blend CEO Rick Becker-Leckrone, the decision results from the clarity of the rights-ready structure, which has brought in sales through Getty. Blend views the rights-ready model as an evolutionary step in image licensing.



Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

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