Why Would Customers Pay Higher Prices?
Posted on 9/19/2017 by Jim Pickerell | Printable Version |
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The big question for the industry is, “Why would customers agree to pay slightly higher prices?”
Everyone seems to believe that the only way to get, or keep, customers is to constantly give them lower and lower prices. I think there are a couple other things customers want: (1) better quality and (2) the ability to find what they need quickly. The industry is missing out on both these levels.
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Jim Pickerell.
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