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Articles by Jim Pickerell

6 Reasons For No Revenue Growth

By Jim Pickerell | 1155 Words | Posted 11/20/2014 | Comments (1)
I am constantly challenged on why I think there is likely to be little or no revenue growth in the stock photo business. Many point out that clearly there is a huge explosion in the use of imagery online. Therefore, why won’t that be reflected in the growth of stock photo revenue? They also point to Shutterstock’s consistent 40% growth per year over for the last three years. Here are 6 reasons why industry revenue growth is and will continue to be in the very low single digits, until it finally turns negative.

Bigstock Partners With WIX Website Builder

By Jim Pickerell | 349 Words | Posted 11/20/2014 | Comments
Shutterstock has announced a partnership between WIX and its Bigstock brand. Wix is a website creation tool designed for small businesses with 56 million users in 190 countries. Wix offers a “drag n' drop website building platform with HTML5 capabilities, 100s of designer made templates, top grade hosting, innovative Apps and tons of features for free.”

Drone Photography And Where It’s Headed

By Jim Pickerell | 196 Words | Posted 11/18/2014 | Comments (1)
At PhotoPlusExpo in New York last month there was tremendous interest among videographers and photographers in the DJI Phantom 2 Vision Quadcopter with Integrated FPV Camera. This piece of equipment seems to offer great potential for a host of commercial photography uses. But, there are two major issues with the use of drones for photography – laws regarding aircraft safety and personal privacy. The air safety rules come under the jurisdiction of the FAA. Privacy laws are traditionally state laws.

What Are The Most Popular People Images?

By Jim Pickerell | 4316 Words | Posted 11/14/2014 | Comments
Recently Getty Images has started allowing its customers to organize their search returns by the “Most Popular” images as well as the default “Best Match” that has been the only option for years. I thought it would be interesting to see which photographers that shoot people produce the work that is in greatest demand at Getty images. I looked at the first 500 images returned when a customer does a search for “People” and narrowed the search to “Most Popular,” “RF only” and only photography.

ImageBrief: The RF vs RM Question

By Jim Pickerell | 1139 Words | Posted 11/12/2014 | Comments
ImageBrief has updated its rules regarding RF and provided a long explanation here.  Evidentally, many ImageBrief (IB) contributors have been asking “Why is ImageBrief adding so many RF briefs?” IB’s answer is, “We’re responding to client demands and listening to the market.”

Is Copyright Benefiting Image Creators?

By Jim Pickerell | 1435 Words | Posted 11/11/2014 | Comments (2)
A couple weeks ago I was talking with a well known picture researcher. He said, “I wish all these copyright cases were over!” He pointed out that every time someone files a copyright suit he gets a new list of people whose images he can’t use when searching for images for a new project. Is there some way to protect your rights and still license a reasonable number of new images?

Shutterstock Reports $83.7 Million For Q3 2014

By Jim Pickerell | 1125 Words | Posted 11/7/2014 | Comments (2)
Shutterstock has reported $83.7 million in revenue and total downloads of 31.2 million for Q3 2014. About 30 percent of the revenue was paid out to contributors in royalties. At the end of the quarter the company had 491 employees worldwide. The average price per download was $2.65 up from $2.35 in the previous quarter and an 13% increase compared to Q2 2013. This increase in the average price was due primarily to a growing number of Enterprise and Video sales.

Shutterstock Introduces Sequence For Video Editors

By Jim Pickerell | 296 Words | Posted 11/6/2014 | Comments
Shutterstock, Inc. has introduced Sequence, an in-browser editing tool designed to provide an easy way for anyone to create and quickly share videos with colleagues and clients. Sequence allows users to seamlessly integrate their own footage and music with Shutterstock’s collection of more than 2 million high-quality video clips and music tracks to spark inspiration and bring their vision to life.

Advertising Trends In 2014

By Jim Pickerell | 433 Words | Posted 11/6/2014 | Comments
According to eMarketer’s 2014 Global Media Intelligence Report the revenue generated from global ad spend in 2014 is expected to be $545.24 billion. While total ad spending is expected to increase 5.7% compared to 2013, the percentage of this total spent for newspaper and magazine advertising continues to decline compared to the previous year while the percentage spent on digital will rise dramatically.

Pricing Images For Educational Use

By Jim Pickerell | 838 Words | Posted 11/5/2014 | Comments
Stock photo sellers need to join together through their trade associations and stop licensing rights to their images to educational publisher for the use in online products until publishers agree to a new compensation strategy for such products. Historically, the licensing of photo uses for textbooks and educational materials has been treated in much the same way as the licensing for magazines and newspapers. That needs to change.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.