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Articles by Jim Pickerell

What Does The Image Producing CROWD Want?

By Jim Pickerell | 1355 Words | Posted 5/28/2015 | Comments
Many traditional suppliers of stock image (those that have been in business 15, 20 years or more) need to give some thought to what the image producing crowd wants. They need to consider possible ways of adjusting their business model in order to meet some of the needs of these part-time image creators.  And they need to recognize how these photographers may change the entire stock photography licensing business.

Can Powerpoint Presentations Be An Important Market For Stock Photography?

By Jim Pickerell | 1443 Words | Posted 5/27/2015 | Comments
Microsoft say that worldwide there are about 400 new powerpoint presentations being prepared each second. That works out to about 12.6 billion presentations a year. A significant percentage of them use multiple images. Some are the creator’s personal images. But the vast majority are grabbed from the Internet via Google, Bing, Flickr or somewhere else. If users paid even $1.00 for each image used in such presentations the annual gross revenue might be more than 5 times the revenue generated worldwide by the stock photo industry.

Ideal Image Sizes For Social Networks

By Jim Pickerell | 66 Words | Posted 5/27/2015 | Comments
SumAll provides social media tools that may help users make more effective use of social media. Among the information offered is data from 300,000+ business users compiled in an infographic that shows the ideal image size for Facebook, Twitter, LinkedIn and Pinterest. Each of these sites has specific dimensions that you need to adhere to if you want your images to look their best.

Where Are The Editors?

By Jim Pickerell | 962 Words | Posted 5/26/2015 | Comments
As the stock photo industry has changed and revenue for many stock images providers has declined many traditional providers have been forced to cut back on staff, and in particular editors. This is also true of many photo users who previously had time to review portfolios, encourage new talent and support new photographers as they improved their skills. Now, most of the editors and picture buyers that are left have trouble keeping up with the images that fly across their desks, let alone find time to seek out the best images and encourage new talent. So who does the editing?

Masterfile’s European Operations Acquired By Mediapro

By Jim Pickerell | 335 Words | Posted 5/22/2015 | Comments
Masterfile Corporation (“MFC”) - a global licensor of premium stock images - has sold 100% of the shares of its European operations to Mediapro Mediamarketing GmbH of Vienna, Austria.  The transaction which closed on April 30th includes Masterfile companies in France, Germany, Italy and the UK (collectively “Masterfile Europe”). 

Social Media Landmines For Photographers

By Jim Pickerell | 213 Words | Posted 5/21/2015 | Comments
Posting images on Social Media sites can be a dangerous thing. What rights are you giving away? Can someone else use your image without your knowledge? Can they earn revenue from your image without sharing any of it with you? If someone else mis-uses your image are you legally liable?

How To Get Tons Of Stock Photos Quickly

By Jim Pickerell | 241 Words | Posted 5/19/2015 | Comments
PicHit.Me, Microsoft and Shutterstock have teamed up to offer over $10,000 worth of prizes and Microsoft hardware to photographers who participate in the My World contest. Any photographer, amateur or professional, can enter and may interpret the theme of the competition any way they like. As a result PicHit will undoubtedly get images on every conceivable subject

Pond5 Partners With 48 Hour Film Project

By Jim Pickerell | 262 Words | Posted 5/19/2015 | Comments
Pond5 has announced a partnership with the 48 Hour Film Project, the largest and most dynamic timed film competition in the world. As the official stock media sponsor for all 135 cities participating in the competition, Pond5 is offering 100 hand-picked audio tracks to contestants for free. All participants will also receive $25 in Pond5 credit.

Future Of Crowdsourcing

By Jim Pickerell | 593 Words | Posted 5/18/2015 | Comments
Are we about to experience another major shift in the photography market similar to the shift from RM to RF and the dramatic changes brought about by Microstock? At the CEPIC Congress in Warsaw on Friday June 5th at 10:00am I will be moderating a panel discussion on Crowdsourcing and how it is likely to impact the stock photography business in the near future.

Image Content Recognition: A Stillbirth?

By Jim Pickerell | 452 Words | Posted 5/18/2015 | Comments
Be sure to read Paul Melcher’s story in his Kaptur Magazine about where image recognition software is headed.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.