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Articles by Jim Pickerell

BAPLA Rights Group Survey

By Jim Pickerell | 457 Words | Posted 3/27/2015 | Comments
In preparation for the BAPLA Focus on Copyright event in London on May 14, 2015, BAPLA is surveying its membership on the standards and pricing members employ for Web, Social Media and App use.

Marcel Saba Launches Vault Archives

By Jim Pickerell | 266 Words | Posted 3/27/2015 | Comments
Vault Archives has announced its debut into the stock photography industry. The New York-based agency offers the editorial and commercial photography market high-end imagery that is tastefully curated with authentic real life moments.

Getty’s Turnaround Potential

By Jim Pickerell | 1208 Words | Posted 3/26/2015 | Comments
I’m getting more frequent requests from long/short hedge fund investors about Getty Images’ turnaround potential in 2015. Getty’s $550 million of 7 percent unsecured notes due in October 2020 are selling for approximately 50 cents on the dollar. Investors are trying to determine if that is a good price, or if they could go even lower. (Getty also has about $2 billion in additional debut.) Here’s some of what I tell them.

Is Stock Too Expensive? Must Prices Go Down?

By Jim Pickerell | 425 Words | Posted 3/24/2015 | Comments (1)
Back in the early 2000s Graphic Designers started complaining that Royalty Free stock was too expensive and began looking for less expensive ways to get the photos and illustrations they needed for their projects. That was the birth of microstock. Now Christian Toksvig, former Getty Images VP, Christian Toksvig,, thinks there is new demand for still lower prices. He has founded StockUnlimited and is offering unlimited vector downloads for $9.99 per month.

New York Times Digital Revenue

By Jim Pickerell | 109 Words | Posted 3/24/2015 | Comments
According to Meredith Kopit Levien, New York Times EVP of Advertising, speaking to OMMA SXSW in Austin, TX recently, “Last year the Times did about $180 million in digital advertising and almost that much in digital subscriptions. That puts us at a digital business that’s in the $350 million range."

Novel Expressions Looks To Fill Void

By Jim Pickerell | 168 Words | Posted 3/24/2015 | Comments
Royalty free stock image agency Novel Expression and Jenn LeBlanc of Illustrated Romance are launching the Exclusive Jenn LeBlanc for Novel Expression collection. The initial collection will feature images of male and female same sex couples in both contemporary and historical costumes.

HMH – Is $300 Per Picture A Deal?

By Jim Pickerell | 1329 Words | Posted 3/23/2015 | Comments (1)
Houghton Mifflin Harcourt (HMH) has started requesting images directly from some very experienced stock photographers and offering them $300 for all-future-rights, including copyright, to any image they select.

Old Stock Agencies Never Die – Imagestate Liquidated Again

By Jim Pickerell | 198 Words | Posted 3/20/2015 | Comments (1)
Under the title “Imagestate Media Partners Limited – In Liquidation” the Joint Liquidator in the UK reported on 6 March 2015 that Imagestate had been liquidated.

MPEVImages: What’s In A Name?

By Jim Pickerell | 876 Words | Posted 3/18/2015 | Comments (1)
Bond traders are asking “If Getty Images changed its name, but had all the same content and pictures, would this have a significant impact on sales/marketing?” The reason for this question is that revenue has been declining for Getty for at least eight quarter and it is becoming increasing apparent that there is likely no way to turn the business around.

iStock Stages 10th Anniversary iStockalypse In Dubai

By Jim Pickerell | 334 Words | Posted 3/17/2015 | Comments
iStock by Getty Images will stage the UAE's first ever iStockalypse event in Dubai from 26 thru 28 March, 2015. Specifically chosen as a fitting venue to mark the 10th anniversary of iStockalypse events, iStockalypse Dubai will bring together a select group of both local and global photographers and videographers for three-days of creative shoots and visually themed talks.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.