Articles by Jim Pickerell

Is Shutterstock Headed Toward Eliminating Creators?

By Jim Pickerell | 1265 Words | Posted 5/17/2019 | Comments
A reader wrote recently that he believes Shutterstock’s efforts to add huge quantities of image to its collection, as I discussed in recent article, is a “calculated plan” to eventually eliminate the need for photographers. He believes that by “feeding these images into their AI machines they will be able to learn exactly what their customers want.” Then, it is his contention, that Shutterstock will be able to “deliver custom made images (which Shutterstock would create) to clients.” He argues that ”this would just be machine work and there would no longer be a need for image makers or even computer graphic designers.”

imageMarketplace New York 2019

By Jim Pickerell | 230 Words | Posted 5/17/2019 | Comments
For ten years between 2007 and .2017 Visual Connections operated a fall expo in New York where visual media users could meet and network with stock agencies, artist reps, production companies, clearance and other service providers. There were also seminars about the business of sourcing and using visual media. They closed down their operation in 2017. On Tuesday, June 25, 2019 imageMarketplace New York 2019 (a London based company) will launch a new event with similar goals for influencers in the world of visual content.

Can Shutterstock Grow It’s Enterprise Business?

By Jim Pickerell | 534 Words | Posted 5/15/2019 | Comments
One of the big questions for Shutterstock is whether they can continue to grow the Enterprise segment of their business and how important that is to the eventual success of the company. In 2016 and 2017 they touted the success of Enterprise, but over the last 12 months Enterprise growth has been slowing and sales overall seem to be flattening.

Shutterstock Launches Self-Serve API Subscriptions

By Jim Pickerell | 421 Words | Posted 5/9/2019 | Comments
Shutterstock has announced the launch of its new self-serve API subscription plans. For the first time, developers, startups, and small and mid-sized businesses can build products and features that seamlessly integrate Shutterstock’s image collection and enable in-app image reselling, providing an additional revenue stream for customers when their end-users license and download images.

Small Claims Bill Moves Forward In Congress

By Jim Pickerell | 845 Words | Posted 5/8/2019 | Comments
The CASE Act (Copyright Alternative in Small-Claims Enforcement) was first introduced in 2017, but the bill expired without being passed at the end of the last Congress, as is the normal process for all bills not passed. On May 1, 2019 the bill was re-introduced in both the House and the Senate.

The VCG Story Takes Another Turn

By Jim Pickerell | 1105 Words | Posted 5/8/2019 | Comments
Selling-Stock has managed to gather more information about what has been happening at VCG. According to sources sometime after the Corbis acquisition VCG decided to copy Getty’s Premium Access strategy and launch a PA plan of its own. In addition to all the Getty and Corbis creative and editorial images, the iStock images are also available to the customers who purchase a PA plan.

Fair Use Claim Rejected

By Jim Pickerell | 215 Words | Posted 5/6/2019 | Comments
On April 26, 2019, the Fourth Circuit Court overturned a Northern Virginia District Court decision that allowed Violent Hues Productions, LLC’s to use a cropped version of a photo to promote a Film and Music Festival without compensation to the creator. Violent Hues had made no effort to request permission or compensate photographer Russell Brammer for the use and claimed “Fair Use” in court. (See July 2018 story.)

CEPIC Congress In Paris June 5 – 7

By Jim Pickerell | 780 Words | Posted 5/6/2019 | Comments
It is less than one month until the annual CEPIC Congress convenes in Paris on June 5 thru 7, 2019. Each year this event is the single most important meeting of people from all over the world who are engaged in the picture licensing industry.

Seminar On Improving Video Content Discoverability

By Jim Pickerell | 210 Words | Posted 5/6/2019 | Comments
On May 9, 2019 Mark Milstein will be offering a seminar in New York on Time-based Metadata: The Key to Video Discoverability and Content Immortality. The presentation will be at B&H Photo.  Click here to register. You can also watch online.

ACSIL: Footage Revenue Worldwide $570 Million

By Jim Pickerell | 2047 Words | Posted 5/3/2019 | Comments
ACSIL and Thriving Archives have completed their fourth Global Survey of Stock Footage Companies (AGS4) since 2007 and estimate worldwide stock footage revenue in 2018 at $570 million, more than double what it was in 2007. Data for the survey launched in July 2018 was collected from 84 of the estimated 415 footage licensing companies worldwide.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.