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Articles by Jim Pickerell

Do Customers Know Your Agency?

By Jim Pickerell | 828 Words | Posted 5/22/2013 | Comments
Corbis, Magnum, Getty and Alamy -- what do these words have in common. Unfortunately, the general public doesn't know. They've never heard of them, and if they have they don't know they are places where you can license the rights to use photographs, or what licensing photographs is all about. Do you care? Should you care? Read the story.

Bulk Pricing: Custom Menus

By Jim Pickerell | 788 Words | Posted 5/20/2013 | Comments
Bulk pricing is now always bad. After reviewing the sales reports of a number of Getty photographers we’ve reported that from 25% and up to 40% in some cases of Getty’s total sales are for fees of $25 or less – often a lot less. Hans Halberstadt explains how he uses bulk pricing and custom pricing menus to get much more reasonable fees for the use of his images.

2013 Stock Photography Trends

By Jim Pickerell | 723 Words | Posted 5/17/2013 | Comments
The stock photography business has changed dramatically from what it was five or ten years ago and the future does and the future does not look promising. In this article we’ve provided links to a number of previously published articles that provide a good overview of the industry and where we believe it is headed. If the reader wants to get a basic grounding in what stock photography is all about this is the place to start.

StockFreeImages Aims To Support Digital Advertisers And Protect Consumers

By Jim Pickerell | 951 Words | Posted 5/15/2013 | Comments (1)
Dreamstime just released the following to the press cautioning image user to be careful about grabbing images off the Internet because they could be “violating someone’s copyright.” To aid users in protecting themselves Dreamstime offers a collection of images at Stockfreeimages.com.

Corbis CRAVE For iPad And Web

By Jim Pickerell | 225 Words | Posted 5/14/2013 | Comments
Corbis® Images has launched Corbis CRAVE, a premium image discovery experience developed exclusively for iPad® and as an accompanying web experience.  CRAVE features expertly curated imagery from industry-leading commercial and editorial photographers. At launch there are 47 portfolios from featured photographers.

Bruce Livingstone Interview

By Jim Pickerell | 2329 Words | Posted 5/13/2013 | Comments
With Stocksy (http://www.stocksy.com/) Bruce Livingstone has set out to produce a collection of “authentic” stock images unlike anything customers will be able to find anywhere else. When he uses the work authentic he means a photograph that doesn’t look staged, pretend, forced or unrealistic. Images can be processed, but the processing must match the content. It’s not Instagram. Bruce took time out of his busy schedule to answer a few questions for us.

Compensation For Passive Image Use

By Jim Pickerell | 2962 Words | Posted 5/10/2013 | Comments
At the CEPIC Congress in Barcelona on Wednesday June 12th there will be a discussion on a new initiative that could generate significant new revenue for image creators whose images are “crowd sourced” and posted without authorization to various domains on the Internet.   This story examines the “Winston Project,” a system for collecting revenue for “Passive Image Use.” when a user uploads an image created by someone else to a “crowd sourced” domain, or when a user clicks on an image or shares it within the domain.

Photographer Day Rates Survey Results

By Jim Pickerell | 807 Words | Posted 5/9/2013 | Comments
The United Kingdom company Eposure has posted preliminary results of its Photographer Day Rates survey that was conducted online through its blog. Eposure is a company that “brings commercial photographers and businesses closer” and provides information and mentoring programs for photographers.

Shutterstock Reports $51.5 Million In Q1 2013

By Jim Pickerell | 750 Words | Posted 5/9/2013 | Comments
Shutterstock has reported a record 22.3 million downloads and $51.5 million in revenue in Q1 2013. Revenue per download grew 8% year-over-year to $2.29. The Shutterstock collection has grown to more than 25 million images and over 1 million video clips. Revenue is expected to grow in Q2 to between $53 million and $55 million. For all of 2013 revenue is now projected to be between $221 million and $226 million. EBITDA is projected to be between $46 million and $48 million.

Using Images Without Permission Becomes Legal In UK

By Jim Pickerell | 998 Words | Posted 5/8/2013 | Comments (3)
United Kingdom photographers are up in arms over the latest action by their government to make it legal for consumers to use their images without their permission. The Enterprise and Regulatory Reform Act recently passed in the U.K. provides a way to legally use images found on the Internet when the copyright owner cannot be identified or contacted. Such images are known as “orphaned works.”

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.