Articles by Jim Pickerell

Video Production For ISIS

By Jim Pickerell | 106 Words | Posted 11/25/2015 | Comments
This past weekend the Washington Post published a detailed insider view of the ISIS propaganda machine that should be of interest to everyone engaged in editorial journalism. The writers – Greg Miller and Souad Mekhennet – were able to interview a number of ISIS videographers and production people who had worked for ISiS in the contested territory and were later able to escape back to their home countries.

Tandem Stock, A Business Model Clients Seem To Like

By Jim Pickerell | 2745 Words | Posted 11/20/2015 | Comments
Many stock agencies are consolidating and downsizing, but not Tandem Stock. Founded in 2010, they have been growing at an average rate of 45% per year. Specializing in Outdoor photography, they currently have a tightly edited collection of 115,000 images from 930 contributors. They have discovered that the needs of their clients are extremely specific and they specialize in supplying images that cater to those needs.

Kelly Thompson Joins 500px as Head of Marketplace

By Jim Pickerell | 204 Words | Posted 11/20/2015 | Comments
500px has announced that industry veteran Kelly Thompson has joined 500px as Head of Marketplace. Thompson will oversee the development of new products to service the company’s growing number of advertising agency and large brand enterprise accounts, as well as the servicing of the company’s base of self-service marketplace customers.

Roadmap To Success

By Jim Pickerell | 637 Words | Posted 11/17/2015 | Comments
One of the most useful seminars at PhotoPlus Expo this year was the “Your Roadmap To Success” presentation by Judy Hermann. Judy is a past president of the American Society of Media Photographers (ASMP), served as an Olympus Visionary for 10 years and was awarded the United Nations International Photographic Council’s Leadership Award for her work as an educator and industry advocate.

RM vs RF: Which Strategy Generates The Most Money?

By Jim Pickerell | 1478 Words | Posted 11/16/2015 | Comments (1)
Photographers with a goal of maximizing earnings from the images they produce, and who continue to insist that in order to realize that goal their work must be licensed as Rights Managed (RM), may need to consider the new realities of the stock photo business.

Envato Moving To U.S.

By Jim Pickerell | 280 Words | Posted 11/16/2015 | Comments
Envato, an Australian company that has provided resources and educational services to the graphic design community since 2006, has announced that it will expand its operations to the United States in 2016.

Getty Getting $90 Million From Bond Investors

By Jim Pickerell | 526 Words | Posted 11/13/2015 | Comments
According to Bloomberg, Getty Images has found a way to raise a net $90 Million in an effort to revive its “Midstock” business.

Photography: Business vs Means of Self-Expression

By Jim Pickerell | 910 Words | Posted 11/11/2015 | Comments
Photography has become much more of a means of self-expression than a business. That’s not necessarily a bad thing unless you are trying to earn your living from the images you produce.

Editorial Market Change

By Jim Pickerell | 466 Words | Posted 11/10/2015 | Comments
Recently, a European asked me how the editorial market for photography has changed in the U.S. the last 10 years. First, gross revenue for U.S. newspapers has declined about 60% from $49.3 billion in 2006 to $19.9 billion in 2014. As revenue has declined the space for editorial content, including pictures, has declined.

Copyright And Congress

By Jim Pickerell | 194 Words | Posted 11/10/2015 | Comments (1)
Since 2013 the House Judiciary Committee of the U.S. Congress has been engaged in a comprehensive review of the current Copyright Act. It has held 20 hearings and heard from 100 witnesses.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.