Articles by Jim Pickerell

Shutterstock and AP Renew Multiyear Distribution Deal

By Jim Pickerell | 229 Words | Posted 4/23/2019 | Comments
Shutterstock, has announced the renewal of its agreement with The Associated Press (AP) to distribute AP’s daily global photo output for license to customers based in the U.S., U.K. and Ireland.

Future Of Copyright In The US

By Jim Pickerell | 88 Words | Posted 4/23/2019 | Comments
On April 8, 2019 there was a roundtable discussion at the Copyright Office’s with regard to the immunity Internet Service Providers are entitled to under the Digital Millennium Copyright Act if they comply with various provisions. The content creator community has been hoping that the U.S. might follow the lead of the European Parliament and provide some additional protections for creators.

Another VCG Update

By Jim Pickerell | 749 Words | Posted 4/22/2019 | Comments
VCG is still offline in China and there is no clear indication when they may be able to resume operations. It appears that VCG’s standard prices have ranged from tens to thousands of yuan. Thus, they could be as low $5 to $10 for the use of an image. Such prices seem to fit with the gross sales prices Getty Images has been reporting, minus a reasonable share for the selling agency. We also know that in a very few cases customers have paid well over $600 to use an image. However, It is unclear what the usage conditions have been for the extremely low prices or anything in between. Maybe VCG’s standard price packages have been very similar to those of Shutterstock or Adobe Stock. We don’t know.

Questions From China About VCG

By Jim Pickerell | 1320 Words | Posted 4/19/2019 | Comments
Photo World Magazine in China asked for my views on four issues related to the VCG copyright dispute. The following are my responses to the questions.  I’ve decided to share these comments with my readers. In addition, at the bottom of the story there links to some other stories on Selling-Stock.com that provide additional information

VCG’s Problems Continue

By Jim Pickerell | 509 Words | Posted 4/16/2019 | Comments
As we reported last week Visual China Group (VCG) in China was forced to close down itd website over the issue of offering the “Black Hole” photograph without giving “clear and visible” credit as required by the Creative Commons license.

Shutterstock Launches “View in Room” Augmented Reality For Mobile  

By Jim Pickerell | 326 Words | Posted 4/16/2019 | Comments
Shutterstock, has announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone and virtually position any of Shutterstock’s 250 million images against the wall in a room of their choosing.

Brianna Wettlaufer Joins Adobe

By Jim Pickerell | 194 Words | Posted 4/15/2019 | Comments
Brianna Wettlaufer, former Co-Founder and CEO of Stocksy, has joined Adobe Stock as Head of Content. A longtime creative industry veteran and innovative entrepreneur Brianna has held numerous leadership roles in the stock photo industry including Vice President of Development at iStock among others. Brianna resigned her position at Stocksy last August for personal reasons.

Adobe Release 2019 Visual Trend, Brand Stand

By Jim Pickerell | 101 Words | Posted 4/15/2019 | Comments
Adobe has released its latest 2019 Visual Trend report called Brand Stand. The trend report explores consumers’ desire for companies that align themselves with important social issues and how brands like Nike and Gillette are driving this trend with high-impact creative that takes a stand.

VCG Violates Copyright

By Jim Pickerell | 229 Words | Posted 4/12/2019 | Comments
Techcrunch reports that VCG grabbed the first black hole photo released by the European Southern Observatory and immediately made the image available for sale for either editorial and commercial use without any attribution to the Event Horizon Telescope Collaboration (EHT), an array of radio telescopes that captured the black hole image.

In Defense Of Getty

By Jim Pickerell | 919 Words | Posted 4/11/2019 | Comments (3)
More and more photographers are expressing frustration with Getty Images and saying they are pulling their images. Many are looking for another distributor that will charge higher prices and offer a better royalty share. I hate to defend Getty, but to be fair today’s low prices are not all their fault. If we go back to the early 2000s Getty tried to keep prices at reasonable levels, but once iStock and Shutterstock came on the scene, and got some traction, there was no way for Getty to hold out forever.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.