Articles by Jim Pickerell

DMLA Annual Conference October 27-29

By Jim Pickerell | 607 Words | Posted 9/20/2019 | Comments
The 24th Annual Digital Media Licensing Association Conference will convene at the Marriott Marina del Rey in Los Angeles on October 27 - 29. This is a must attend event for senior officials from organizations in the business of licensing rights to stock images. For the entire program schedule check out this link.

AI Headshots Will Replace Real Photos

By Jim Pickerell | 402 Words | Posted 9/20/2019 | Comments
A huge percentage of ads both in print and online use portraits of someone who is using or endorsing the product or service in the add.  Shutterstock has 134,636 headshots in its collection and AdobeStock has 156,560. Many of these individual frames show 16 to 25 different headshots in the frame so the total variations is much greater. Alamy has 107,506 women and 62,011 men headshots. Getty has a total of 1,156,443 images with the keyword “headshot.”  

Election 2020 - 7 - Getting Better Employment Data

By Jim Pickerell | 996 Words | Posted 9/13/2019 | Comments
FREE Story: Getting Better Employment Data - In the previous story I discussed my theory that the Unemployed and Under-employed are being Under-Counted. Currently, we have a very complex and costly system for estimating the number of unemployed. I suggest that every individual who files an income tax return be required to answer 12 Yes or No questions. In the case of those filing joint returns, each person listed on the return would be required to separately answer the 12 questions.

Election 2020 - 5 - Returning Manufacturing Jobs

By Jim Pickerell | 1097 Words | Posted 9/13/2019 | Comments
FREE Story: Returning Manufacturing Jobs - The Trump administration's focus on bringing manufacturing jobs back from overseas is counter productive and an outdated approach to employment in the U.S. While heavy industry manufacturing in the U.S. was a very important part of the nations strength in the 40s, 50s and 60s the world has changed dramatically in the last few years. Manufacturing of products no longer plays as significant a role in our total economy as it once did.

Election 2020 - 6 - Undercounting Unemployed

By Jim Pickerell | 1492 Words | Posted 9/13/2019 | Comments
FREE Story: Unemployed And Under-employed Are Under-Counted - In the previous story I discussed the need for manufacturing workers relative to those who do other types of work. One of the big problems is that our leaders in the U.S. have no clear idea of the workers who are Under-Employed – who have a job and are paying taxes, but don’t earn enough to support a family and whose general economic state is steadily declining.

Election 2020 - 4 - Climate Change

By Jim Pickerell | 1311 Words | Posted 9/13/2019 | Comments
FREE Story: Climate Change - We must immediately re-join the Paris Climate Accord and work with all countries in the world to find as many ways as possible to reduce carbon and greenhouse gas emissions. The U.S. needs to set an example and not measure our efforts by those made by other nations that may not be able to do as much. We should encourage and help others to be more responsible, but not demand parity.

States Can Use Your Copyrighted Photos For Free

By Jim Pickerell | 1020 Words | Posted 9/11/2019 | Comments
Did you know that U.S. States can sometimes use your copyrighted photos for free? The case of Allen v Cooper heading to the Supreme Court in November will test this right. Rick Gell, interim Executive Director of the DMLA has interviewed the association’s  Senior Legal Counsel Nancy Wolff of CDAS to try to understand how the state of North Carolina could claim this right and why the case has gotten all the way to the Supreme Court.

House Judiciary Committee Passes CASE Act

By Jim Pickerell | 255 Words | Posted 9/11/2019 | Comments
On September 10th the House Judiciary Committee unanimously passed by voice vote the Manager's Amendment to H.R. 2426, the Copyright Alternative in Small-Claims Enforcement Act of 2019 (CASE Act). This legislation will provide U.S. creators with a viable means for defending their copyrighted works through the creation of a small claims tribunal within the U.S. Copyright Office.

Election 2020 – Overview

By Jim Pickerell | 1667 Words | Posted 9/10/2019 | Comments
FREE Story: During the last few months I’ve been giving a lot of thought to what I might want in the way of political leadership after the 2020 election. None of the presidential candidates seen to be focused on many of the issues I feel are important. I will vote, but increasingly it looks like my vote will not be for someone I positively favor, but rather for the candidate least likely to do serious, long term harm to our country and economy.

Election 2020 – 2 - Debt

By Jim Pickerell | 1287 Words | Posted 9/10/2019 | Comments
FREE Story: Reducing The Debt - Candidates running for public office tell us is that we need “New Big Ideas.” And they’ve all got them. The “New Idea” this country needs is to “Pay For” what we want and need rather than expecting someone else to bail us out. The number 1 issue of the next election should be finding a way to reduce the debt and get the country on a sustainable economic path.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.