Articles by Jim Pickerell

Low Slow Sales Growth For Shutterstock

By Jim Pickerell | 762 Words | Posted 2/15/2019 | Comments
Shutterstock will report its fourth quarter 2018 numbers on February 26, 2019. If the last three years are any indication, it is unlikely that there will be much evidence of additional sales growth. I’ve put together a chart of quarter-by-quarter sales since the beginning of 2014. The chart offers some interesting insights, particularly in regard to what has been happening in the last three years since the beginning of 2016.

EU To Modernize Copyright Rules

By Jim Pickerell | 389 Words | Posted 2/15/2019 | Comments
The European Parliament, the Council of the EU and the Commission have come to a political agreement to make the copyright rules fit for digital era in Europe. This will bring tangible benefits to all creative sectors including the press, researchers, educators, cultural heritage institutions, and citizens.

Spending For Wedding Photography Flat

By Jim Pickerell | 168 Words | Posted 2/15/2019 | Comments
Spending for weddings in the U.S. in 2018 was down 4% from $25,764 in 2017 to $24,723 in 2018. The photography segment of this spending breaks down as follows according to The Wedding Report.

Signs Of The Times

By Jim Pickerell | 187 Words | Posted 2/12/2019 | Comments
Kodak, now going by the name of Kodak Alaris. has announced the sale of its PPF (Paper, Photochemicals and Film) unit as soon as March 2019. Just last month they promised to re-introduce Ektachrome in 120 and sheet film later this year, but this week it was reported that they will be selling the company.

Mint Images Distributing Spaces Images Collection

By Jim Pickerell | 143 Words | Posted 2/12/2019 | Comments
We missed the announcement last December that Mint Images had signed a worldwide exclusive distribution agreement with Spaces Images to represent the over 15,000 images its collection. These images are now available for direct licensing from Mint Images, and through Mint’s distribution partners around the world.

Successful Stock Photographers

By Jim Pickerell | 724 Words | Posted 2/8/2019 | Comments (1)
If you want to know what it takes to be successful in stock photography you may want to listen to what Steve Heap and Todd Klassy have to say. Both approach the stock business in non-traditional ways. Both have seen continued annual growth in revenue in the last few years despite the fact that many other photographers are seeing a plateau or decline in revenue.

Dreamstime vs Google

By Jim Pickerell | 431 Words | Posted 2/8/2019 | Comments
U.S. District Judge William Alsup of the Northern District of California recently granted Google's motion to dismiss the antitrust claim filed by Dreamstime.com LLC but allowed claims of breach of contract and breach of covenant of good faith and fair dealing to move forward.

Getty Demanding Agencies Supply Them RM Exclusively

By Jim Pickerell | 611 Words | Posted 2/4/2019 | Comments
Sources tell me that Getty is demanding that U.S. agencies with RM images in its collection make those RM images fully exclusive through gettyimages.com. Otherwise Getty will terminate the Agreement. One theory for doing this is that Getty wants to be able to grant exclusive licenses through e-commerce sales. If Getty knows they have total control of a given image, then they would be able to grant exclusive licenses without the need to do any checking with the parent agency that represents the image to see if exclusive rights are available. This would be similar to the arrangement that Stocksy has with its photographers.

More On Apple’s Photo Contest

By Jim Pickerell | 250 Words | Posted 2/1/2019 | Comments
Last week I reported on Apple’s new global photography contest. The 10 winning images will be used extensively in a massive advertising campaign including product packaging and billboards. The official contest rules say the winning entries will have “No cash value.”

Decline Of Images Requiring Production Planning And Costs

By Jim Pickerell | 719 Words | Posted 1/29/2019 | Comments (3)
In the not too distant future there will be few, if any, new professional images created that require pre-planning, paying for models, renting locations, building sets, acquiring props, or anything that adds to the cost of producing such images. Currently the costs of producing a large segment of images in demand far exceeds the revenue generated from licensing such images. Producers trying to earn their living from such production will find it necessary to drop out of the market.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.