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Articles by Jim Pickerell

100% Royalties At Videoblocks

By Jim Pickerell | 562 Words | Posted 8/3/2015 | Comments
If you’re a videographer and have been discouraged by low prices and low royalties for your work it’s time to check out Videoblocks. In April at the National Association of Broadcasters conference the company added a new feature when they launched the Marketplace section of their site. Customers must have an annual subscription in order to access Marketplace. When they choose any of the Marketplace clips they pay an additional $49 if it is HD or $199 for 4K.

Stockphotoinsight.com

By Jim Pickerell | 453 Words | Posted 8/3/2015 | Comments
Responding to an increasing demand for reliable insights on the stock photography market three top stock photography industry experts, Lee Torrens, Paul Melcher and Amos Struck, have officially launched Stock Photo Insight, a consulting service providing calls with all three experts simultaneously.  

Corbis Motion Trends

By Jim Pickerell | 421 Words | Posted 7/30/2015 | Comments
If you’re trying to decide whether to get into video, or what to shoot, you may want to take a look at the Corbis Motion Trends Study. This information should be of great value to anyone producing stock video regardless of whether they license their work through Corbis, or not.

AP Shares 1 Million Minutes of History on YouTube

By Jim Pickerell | 284 Words | Posted 7/30/2015 | Comments
The Associated Press and British Movietone, one of the world's most comprehensive newsreel archives, are together bringing more than 1 million minutes of digitized film footage to YouTube. Showcasing the moments, people and events that have shaped the world, it will be the largest upload of historical news content on the video-sharing platform to date.

UGC vs. Stock Photography

By Jim Pickerell | 938 Words | Posted 7/29/2015 | Comments
What’s the difference between User Generated Content (UGC) and stock photography?
Maybe nothing! When people talk about UGC they are usually referring to pictures that can be found on the web (mostly on social media sites) that “someone else” may want to use. If that someone else wants to use the image (and doesn’t want to steal it) then technically it becomes a stock photograph.

Imagewiki Wants To Help Photogs Get A Share Of Online Ad Revenue

By Jim Pickerell | 1638 Words | Posted 7/27/2015 | Comments
The interests of the multi-billion dollar social media sites and photographers may finally be coming together thanks to DMCA and imagewiki. The safe harbor provision of the DMCA (Digital Millennium Copyright Act) says, “Online Service Providers (OSPs) cannot receive any financial benefit directly attributable to infringing activity.”  Thus OSPs cannot place ads on user generated content unless they can identify the image’s owner and use policy.

ASMP Responds to Copyright Office Notice of Inquiry

By Jim Pickerell | 209 Words | Posted 7/27/2015 | Comments
ASMP has responded to the April 24, 2015 U.S. Copyright Office Notice of Inquiry, which set out to review “how certain visual works, particularly photographs, graphic artworks, and illustrations are monetized, enforced and registered under the Copyright Act.”

Future Of Subscription Licensing

By Jim Pickerell | 856 Words | Posted 7/24/2015 | Comments (1)
Subscription licensing is in for some dramatic changes. We know that a significant number of the images subscription customers download are used in the designer’s “creative process,” but never find their way into a deliverable end product. Traditionally, creators of all the images downloaded – whether used in a deliverable product or not – have received an equal royalty share of the revenue paid for the subscriptions.

Scott Braut, New Head of Content For Adobe

By Jim Pickerell | 776 Words | Posted 7/23/2015 | Comments (1)
Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the company’s overall content strategy and operations for Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.

Design & Emotion In Stock Photography

By Jim Pickerell | 125 Words | Posted 7/23/2015 | Comments
Shutterstock has released a new infographic on Design and Emotion in Stock Photography.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.