Articles by Jim Pickerell

Travel Photographer Closes Website

By Jim Pickerell | 264 Words | Posted 3/20/2019 | Comments (1)
Rick Strange, a very successful UK travel photographer with over 45 years experience is closing his www.worldtravelphotographs.com website after over 4 years of very disappointing sales. Considering the excellent quality of his work, this may be a cautionary tale for any photographer considering trying to market work from a personal website rather than using a stock agency.

StockFood Takes Over Look Travel Photo Agency

By Jim Pickerell | 468 Words | Posted 3/20/2019 | Comments
On April 1, 2019, StockFood GmbH will take over the German travel photo agency Look. All employees, including their long-standing customer advisors and photo editors, will join the StockFood team. For decades, Look (lookphotos.com) has been known as the leading German travel photo agency. From the very beginning, the name "Look" has been synonymous with the group's mission.

PhotoShelter Adds To Management Team

By Jim Pickerell | 308 Words | Posted 3/20/2019 | Comments
PhotoShelter, the leading digital asset management platform for visual storytellers, today announced two dynamic additions to the company’s management team: Kristine Muccigrosso and Daniel Salerno. Muccigrosso joins as the VP of Customer Success and Salerno as the Director of Talent and People Operations.

PIXTA Makes Business Alliance With Naver OGQ Market In South Korea

By Jim Pickerell | 194 Words | Posted 3/19/2019 | Comments
The Japanese microstock agency PIXTA which purchased Topic, a South Korean premium stock agency a couple years ago, has decided to make a business alliance with OGQ Co.,Ltd. in their "Naver OGQ Market." Naver is Korea's version of Yahoo or Google. The sales price for each image use will be 200 South Korean Won. This is equivalent to about $0.18 in U.S. dollars.

Winning Copyright Infringement Cases Gets Harder

By Jim Pickerell | 161 Words | Posted 3/15/2019 | Comments
Two unanimous opinions of the U.S. Supreme Court on Monday, March 4, make winning a copyright infringement case more difficult. See a full report on the Digital Media Licensing Association website here.

Huawei Uses Fakes Photos To Sell P30 Smartphones

By Jim Pickerell | 151 Words | Posted 3/15/2019 | Comments
Huawei is using photos created with a DSLR to promote their new P30 Smartphone Pro Camera rather than photos actually taken with the camera. This is the third time they have been caught using DSLR stock photos to promote the use of their smartphones. They seem to have no qualms about misrepresenting their products to the public and potential buyers.

Getty To Push Exclusive RM

By Jim Pickerell | 701 Words | Posted 3/13/2019 | Comments
Getty Images sent out the following notice to image suppliers yesterday. Be sure to also see Getty Simplifying RM Exclusivity where I analyze the pros and cons of this plan for image creators. They said, "We will soon begin including a base level of Exclusivity into RM licenses called Market Freeze, which will allow customers exclusive use of an image for the combination of use, industry, geography, and duration of any commercial use license."

Getty Simplifying RM Exclusivity

By Jim Pickerell | 1012 Words | Posted 3/13/2019 | Comments
Will Getty’s move to simplifying RM Exclusivity be good for Image Creators? The following are several things RM contributors should think about. In particular, contributors who have co-exclusive agreements with Getty should question this new deal. See Getty To Push Exclusive RM for the full release on this new program

The End Of RM

By Jim Pickerell | 1002 Words | Posted 3/11/2019 | Comments (1)
Getty Images personnel are telling some stock agency image suppliers that in 3 to 5 years there will be no more Rights Managed licensing. Everything will be RF. Currently, only 21% of the images in Getty’s Creative collection are RM. That is down from 55% in 2007, the last time Getty supplied detailed figures on gross sales of the various collections. Getty is also putting pressure on individual photographers to switch their RM images to RF.

How The Value Of Stock Photos Has Declined

By Jim Pickerell | 530 Words | Posted 3/7/2019 | Comments
Back in 2007 I was called on to place a value on a collection of wildlife stock images that were involved in a legal action. At the time I based the per-image value on the “average annual return-per-image” of the Getty Images collection. By dividing the gross 2006 RM revenue by the total RM images in the collection I determined that the average annual gross license fee for an RM image was $335.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.