Articles by Jim Pickerell

Saving RM and Copyright

By Jim Pickerell | 1755 Words | Posted 11/13/2019 | Comments
Getty’s decision to kill RM may be an opportunity for all those agencies and individuals who want to: (1) continue to license images for higher prices based on usage and (2) enforce their claims of copyright ownership. The key will be in providing a service that will help users, not just benefit image creators.

Value Of Copyright Ownership

By Jim Pickerell | 1098 Words | Posted 11/13/2019 | Comments
With the death of RM licensing on the horizon, photographers need to consider whether there is much, if any, value in owning a copyright. Photography has become a commodity like corn or soybeans. Read this story for what the industry can maintain a value for at least some of the professional images being produced.

Things You Missed At Adobe MAX

By Jim Pickerell | 561 Words | Posted 11/8/2019 | Comments
If you weren’t at the Adobe MAX 2019 conference in Los Angeles you might want to check out some of the videos of conference presentations. Some of the most exciting events were the 11 Sneaks –demos that showcased early-stage, cutting-edge R&D technology being developed in-house by Adobe employees. Adobe Max Sneaks feature AI photography, animation, and audio tools. These new product features may or may not make their way into the product roadmap, but underscore the innovation and creativity happening daily within Adobe’s four walls.

Death Of Rights Managed Licensing

By Jim Pickerell | 1700 Words | Posted 11/6/2019 | Comments (2)
Getty is shutting down all Rights Managed licensing on www.gettyimages.com. This may effectively be an end to the entire marketing strategy of pricing stock images based on how they are used. While there are still a number of small and mid-sized agencies that continue to price images based on usage, it seems highly unlikely that they will be able to continue to build their image collections or attract many customers in the future. Every stock photographer and stock agent should read this explanation of Getty’s plans for “phased retirement of rights-managed creative images.”

Shutterstock Q3 2019 Financial Results

By Jim Pickerell | 1921 Words | Posted 11/5/2019 | Comments
Shutterstock has reported Q3 2019 revenue of $159.1 million up 5% compared to Q3 2018 and down slightly from $161.7 million the previous quarter. Revenue per download averaged $3.40 per image, which was the same in Q3 2018. Total image and video downloads for Q3 were 46.3 million, up from 43.9 million a year earlier, and down from 46.6 million in Q2 2019. At the end of the quarter Shutterstock had over 297 million images and 16 million video clips, or 313 million pieces of content in its collection.

Not Your Typical Stock From Depositphotos

By Jim Pickerell | 312 Words | Posted 11/1/2019 | Comments
Depositphotos has launched a new series of photo collections to battle stock photo cliches. The company’s content curators repurpose stock photos and compile collections on a weekly basis to highlight photos that are not typical stock photography.

CEPIC 2020 Congress Announced

By Jim Pickerell | 94 Words | Posted 11/1/2019 | Comments
It has been announced that the 2020 CEPIC Congress will be held on the Spanish island of Mallorca in the Mediterranean sea on May 27 through 29, 2020.

Future For RM Photographers

By Jim Pickerell | 729 Words | Posted 10/25/2019 | Comments
A 65-year-old photographer who has been selling his work as stock for many years and licensing his images as RM wrote recently asking my advice. He has a large collection of images and licenses a lot directly to clients, but over the years he has also made a small percentage of sales through stock agencies. See my advice.

DMLA Publishes Google Images Survey Results

By Jim Pickerell | 409 Words | Posted 10/25/2019 | Comments
The DMLA is publishing the initial results of our first Google Images Survey in anticipation of our 24th Annual DMLA Conference in LA. With our members representing over 80% of North American image and video licensing, and more than a third of our respondents C-level executives, the survey will provide the DMLA with data and member consensus to guide future engagement, advocacy and educational efforts.

PicRights Expands Copyright Enforcement Network

By Jim Pickerell | 175 Words | Posted 10/25/2019 | Comments
PicRights Europe GmbH has expanded its enforcement network. To bolster their growing enforcement activities in Austria, Germany, Switzerland and the Czech Republic, PicRights has added an experienced team in Vienna, Austria. As the newest enforcement partner, PicRights Austria will augment the long-established network in major markets in Europe, North America, India, Africa, South America and the Middle East, further cementing PicRights’ dedication to wide-ranging geographical coverage of key markets around the world for its clients.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.