Articles by Jim Pickerell

What To Do When Competitors Discount Prices

By Jim Pickerell | 489 Words | Posted 8/16/2019 | Comments
An editorial stock agent tells me that he is trying to hold the line, or increase, the prices he charges for images because his providers tell him that their costs are increasing. Meanwhile, a competitor who is offering dramatically lower prices in an attempt to win customers has entered the market. As a result, the agent's providers are seeing poorer sales. He asks for advice as to what he should do? I’ll give some answers, but I also want to invite my readers to chime in with any thoughts they might have, or strategies that have worked for them.

Creative Pros Use Of Free Content Goes Up

By Jim Pickerell | 273 Words | Posted 8/15/2019 | Comments
According to Leslie Hughes, Founder & CEO of iSPY Visuals, Inc.45% of Creative Pros are using FREE (CC0) content. Similar percentages are using microstock.  Leslie also operates Visualsteam where she conducts regular buyer surveys in an effort get a better understanding of the developing and changing needs for photos and illustrations. Check out this link for more information about Visualsteam’s 6th Annual Survey of Image Buyer.

Protecting Your Copyright

By Jim Pickerell | 1327 Words | Posted 8/13/2019 | Comments
Many U.S. photographers are hoping the CASE Act, a new law working its way through Congress, will help them protect their copyright and make it easier for them to go after infringers. The law will establish a Copyright Claims Board (CCB), a Small Claims court and eliminate the need to use the expensive Federal Court system to pursue infringers. Photography trade associations – ASMP, PPA, DMLA, NPPA, APA, NANPA – and other members of the Copyright Alliance have been seeking this change for over a decade.

Storyblocks To Close Marketplace

By Jim Pickerell | 198 Words | Posted 8/13/2019 | Comments
Storyblocks will be closing the Marketplace segment of its business on September 10th and moving back to a subscription only offering. Contributors who have outstanding payouts will receive those payments sometime after September 10th even if the amount owed has not met the minimum payout requirement.

Chasing Infringements

By Jim Pickerell | 1217 Words | Posted 8/9/2019 | Comments
Internet search technology has enabled professional photographers to discover more and more uses of their images. As a result, an increasing number of photographers are pursuing the users for compensation. Given how the system works customers who have legitimately licensed rights to use images are often required to do extra work to prove they did the right thing in the first place. This is not making these good stock agency customers happy. Some stock agencies fear that this extra hassle may drive some of their best paying customers to turn to more FREE images rather than bother with paid sources.

Small Claims May Not Save Photographers

By Jim Pickerell | 141 Words | Posted 8/9/2019 | Comments (1)
The CASE Act which will establish a Small Claims system that targets copyright abuse is working its way through Congress. The bill has finally been passed in the House and is awaiting action in the Senate. Photographers interested in understanding some of the downsides of this bill should read this FREE Story.

Cathy Aron Retiring As DMLA Executive Director

By Jim Pickerell | 233 Words | Posted 8/9/2019 | Comments
Cathy Aron will be retiring as Executive Director of DMLA in the fall and Rick Gell will be taking over her duties. Over the summer Rick will be acting as Interim Executive Director as Cathy assists in the transition one day a week.

Shutterstock Q2 2019 Financial Results

By Jim Pickerell | 1346 Words | Posted 8/6/2019 | Comments
Shutterstock has reported Q2 2019 revenue of $161.7 million up 3% compared to Q2 2018 and down from $163.3 million the previous quarter. Revenue per download averaged $3.44 per image, compared to $3.41 in Q2 2018.?? Total image and video downloads for Q2 were 46.6 million, up from 45.2 million a year earlier, and down from 47.2 million in Q1 2019.

StockFood Studios: Pictures, Videos, and Recipes Made to Measure

By Jim Pickerell | 920 Words | Posted 8/1/2019 | Comments
StockFood has launched StockFood Studios, an innovative production service for food photography. The Munich-based food experts, whose international brand is synonymous with professional food photography, are expanding their portfolio to include commissioned productions. The website www.stockfoodstudios.com offers this new service.

User Generated Content

By Jim Pickerell | 638 Words | Posted 7/31/2019 | Comments
Forbes Magazine has a story entitled “Move Over Stock Photos, It’s Time For User Generated Content.” There certainly is an increasing demand for User Generated Content (UGC) and the market is being flooded with it, but there are a lot of unanswered questions regarding how much it is likely to take over the stock photo market.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.