Articles by Jim Pickerell

PhotoPlus Expo 2016

By Jim Pickerell | 629 Words | Posted 10/21/2016 | Comments (2)
I just returned from the 2016 PhotoPlus Expo. For the stock photographer there wasn’t much reason to go. If your interested in seeing what’s new in the way of equipment, then the Expo in New York is the once-a-year place to be. The Canon, Nikon, Fujifilm, Epson, Olympus and Tamron exhibits at the trade show were as big as always. Canon’s space may have even be bigger. But, overall the trade show was the smallest ever.

Shutterstock Editor

By Jim Pickerell | 246 Words | Posted 10/21/2016 | Comments
Shutterstock, Inc. has expanded the functionality of its design application, Shutterstock Editor. Features including professionally designed templates and the ability to upload personalized visual content such as a logo or business image, save designs for editing later, and publish finished designs to social networks are now available from within the application.

Search Algorithms: How Do They Work?

By Jim Pickerell | 777 Words | Posted 10/19/2016 | Comments
Microstock sites used to surface new images for weeks or months after they were uploaded. Now, photographers are saying that this no longer seems to be happening. It would be nice if photographers had more information and a better understanding about how the search algorithms work. Here's a little about how I think these complex algorithms work.

Something For Nothing

By Jim Pickerell | 354 Words | Posted 10/19/2016 | Comments (1)
Justin Black operates Visionary Wild a company that organizes workshops and photo tours for passionate photographers who have attended workshops and seminars with experienced photographers and are looking for new opportunities to move their work to the next level of quality, depth, purpose and meaning. Justin shared this story that occurred on a recent scouting trip to Svalbard aboard an expedition cruise ship.

Big Data: Is Stock Industry Using It Effectively?

By Jim Pickerell | 821 Words | Posted 10/18/2016 | Comments
There is a lot of talk about how Big Data will save the industry, but are the major stock image distributors using the data they collect effectively? Given the huge number of images currently in major databases, it would seem that a very high percentage of them are never viewed by anyone. If the distributors are collecting data properly, they should know which images are reviewed by customers and which aren’t. If there are lots of images that are never reviewed by customers, is there any way to generate revenue from those images.

Pearson Nine-month Interim Management Statement

By Jim Pickerell | 254 Words | Posted 10/17/2016 | Comments
Overall sales for Pearson fell 7% in the first 9 months of 2016, due to further inventory corrections by retailers in North American Higher Education courseware in July and August. Pearson noted that trends improved in September and, so far, into October.

Volume And Search Return Are Killing Sales

By Jim Pickerell | 1185 Words | Posted 10/14/2016 | Comments
In the “Goodbye Shutterstock” thread on MicrostockGroup marthamarks said, “My older images still sell on Shutterstock, but newer ones die there.” Why would that be? One would expect newer images to sell better, particularly when agencies continue to ask for more and more images. This does not seem to be insolated complaint, but one common to many long time Shutterstock contributors.

Releases and Sensitive Subjects

By Jim Pickerell | 631 Words | Posted 10/13/2016 | Comments
As more and more amateurs supply images for marketing – particularly “candid, real life” images – there may be an increased risk of images without proper releases getting used. Some agencies – and maybe even customers -- are also becoming more lax in checking whether valid releases exist. While many agencies require that a release be submitted with all people images, not all do.

Book Reading: Print or Digital Devices

By Jim Pickerell | 349 Words | Posted 10/12/2016 | Comments
According to the Pew Research Center in the last year 39% of Americans read only print books. Another 26% didn’t read any books at all, but read other things. The question is where do the other 35% of book readers get their information. Remember, that not so long ago the 74% who wanted to read a book turned to one that was printed.

Video Clip Acquisition: Adobe Premiere CC Projects

By Jim Pickerell | 511 Words | Posted 10/12/2016 | Comments
In a research project performed by Pfeiffer Consulting for Adobe Stock, Pfeiffer found that users who acquire video clips from Adobe Stock could realized up to a 6x productivity increase for their video workflow compared to using other conventional stock video sources.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.