Articles by Jim Pickerell

Good News For Copyright Holders

By Jim Pickerell | 590 Words | Posted 3/29/2017 | Comments (1)
The House Judiciary Committee has passed the amended “Register of Copyrights Selection and Accountability Act” (H.R. 1695) by an overwhelming majority of 27-1. Key provisions of the act makes the Copyright Office an independent agency under the Legislative Branch with no connection to the Library of Congress and creates a Small Claims Court System for pursuing infringements.

Fake News And Stock Photography

By Jim Pickerell | 1239 Words | Posted 3/27/2017 | Comments (1)
A writer for the Boston Globe asked me to discuss the role, if any, that stock photos plays in fake news. “Can or should the stock photo industry do anything to curb the use of its photos on fake news sites.” Stock photography is not “Fake.” This is not to say that there aren’t some photos that are designed to be outright distortions of the truth, but the vast majority of stock photos are taken with the hope of showing an actual event or something that illustrates real life.

Similar Content

By Jim Pickerell | 448 Words | Posted 3/24/2017 | Comments (1)
Shutterstock may have decided the loading up of their collection with “Similar Content” may have gotten out of hand and may not be benefiting customers. They have recently changed their editing strategy and issued a notice to contributors saying, “Submitting subtle variations of the same image can be considered content spamming and is not permitted. We continuously evaluate our collection and remove images that do not meet our policies.”

Multi-Tier Pricing Model

By Jim Pickerell | 946 Words | Posted 3/22/2017 | Comments
Given the declines in stock photo prices, it may be time for the industry to look for a new image pricing strategy. Yesterday I made an argument for why the industry needs to price based on performance, or demand for certain images. There also needs to be a price floor for certain images that are in greater demand. Price should have little, if anything, to do with whether the image is exclusive or non-exclusive.

Pricing Stock Photos

By Jim Pickerell | 1090 Words | Posted 3/21/2017 | Comments (1)
A professional stock photographer has pointed out to me that a long held tactic to price a premium brand of anything is that a higher price indicates higher quality. He argued this is why some photographers insist on selling their images as Rights Managed. They believe they are producing a higher quality product. They often go to a great deal of effort and expense to produce their images. As a result, they feel they are not only justified in charging more, but that it is the only way they can recover their production costs.

RightSmith: Exclusive, Global Provider Of Amazing Race Footage

By Jim Pickerell | 472 Words | Posted 3/21/2017 | Comments
RightSmith Group, specialists in the licensing and management of high-value media archives, has partnered with Profiles Television, creator of The Amazing Race, to commercialize its enormous archive of stunning stock footage from the world-renowned TV series. Hundreds of hours of pristine footage covering more than 85 countries is now exclusively available for licensing by creative professionals via the RightSmith content licensing portal.

Does The Stock Industry Need Western Creators?

By Jim Pickerell | 925 Words | Posted 3/17/2017 | Comments
I’ve been doing a little more thinking about some of the implication of the story I wrote on Monday. As an American I had assumed that image creators who only earn a few thousand a year from their creative work couldn’t possibly be supporting themselves from the images or illustration they produce. Therefore, I had concluded that they must be amateurs. That may not be the case.

How the Internet Is Saving Culture, Not Killing It

By Jim Pickerell | 204 Words | Posted 3/17/2017 | Comments
Stock photo sellers and producers should read the New York Times story “How the Internet Is Saving Culture, Not Killing It”  (https://www.nytimes.com/2017/03/16/learning/questions-for-how-the-internet-is-saving-culture-not-killing-it.html?_r=0 ) The story makes the argument that increasingly Internet users are willing to pay for certain content and no longer expecting that everything they find on the Internet should be free.

Dreamstime Integrates AI and Machine Learning

By Jim Pickerell | 590 Words | Posted 3/16/2017 | Comments
Dreamstime, has announced the implementation of a proprietary artificial intelligence (AI) system that uses sophisticated algorithms to screen submitted images. The machine learning tool is designed to examine how human editors at Dreamstime review images, and then adjust its parameters to best match the editors' various criteria

Shutterstock Signs Exclusive Deal With World Surf League

By Jim Pickerell | 273 Words | Posted 3/16/2017 | Comments
Shutterstock, Inc. has announced that it has signed an exclusive global distribution deal with World Surf League (WSL) to market and license imagery from WSL’s Championship Tour and Big Wave Tour Events. The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.