No Bottom Line Pricing

Posted on 6/17/2020 by Jim Pickerell | Printable Version | Comments (3)

The stock photo industry has developed into a business with No Bottom Line pricing. Some customers can get as many images as they want for whatever they are willing to pay. That is why more and more frequently royalties paid photographers are in cents, rather than dollars. I can’t think of any other industry that operates this way.

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Comments

Paul Melcher Posted Jun 17, 2020
In the long run, it's a self defeating strategy by photo agencies. They continuously need to sell more photos (in volume) and take away more commission ( in %) in order to maintain or grow their business.
There is a wall, both in the volume of images you can license a year and on how much commission you can take from creators. Question is : which one will they hit first ?
Tibor Bognar Posted Jun 20, 2020
The whole industry will self destruct very shortly. What a waste, what a shame! How come everyone had such a narrow vision, a long term loss for a short term gain? Well, it was a good run while it lasted...
Bas van Beek Posted Jun 22, 2020
Check https://www.pexels.com and https://unsplash.com/
This is the dead end future of earnings in stock photography. There still is a strong market in editorial, documentary, entertainment, sports, historical, portraiture photography. We all should be more aware of this!

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