Leasing Photos For Product Uses

Posted on 1/31/2012 by Jim Pickerell | Printable Version | Comments (0)

Ninety percent of new products fail for a variety of reasons. When photographs are an inherent part of the product it is often difficult to decide what to charge for the use. When a product is first being designed and launched it is impossible to determine how successful it will be. Often product developers are under funded. Here's an explanation of how leasing rather than a one-time licensing fee may be the answer to making the sale.


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Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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