What's Getty's Industry Share With PhotoLibrary Acquisition?
Posted on 5/10/2011 by Jim Pickerell | Printable Version |
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Photographers are trying to assess how much the acquisition of PhotoLibrary will add to Getty’s gross revenue and what impact it might have on Getty’s overall control of the stock photo market. I estimate that gross 2010 revenue for still photo licensing worldwide was about $1.45 billion. Over the years I have defined the “stock photo market” as including the licensing of still photos and illustrations, but not footage or any of the auxiliary activities that Getty, Corbis and some other companies are involved in. I also include in my gross figure revenue generated by the picture divisions of AP, Reuters, AFP, etc. and of course the editorial division of Getty Images.
Copyright © 2011
Jim Pickerell.
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