What's Getty's Industry Share With PhotoLibrary Acquisition?

Posted on 5/10/2011 by Jim Pickerell | Printable Version | Comments (1)

Photographers are trying to assess how much the acquisition of PhotoLibrary will add to Getty’s gross revenue and what impact it might have on Getty’s overall control of the stock photo market. I estimate that gross 2010 revenue for still photo licensing worldwide was about $1.45 billion. Over the years I have defined the “stock photo market” as including the licensing of still photos and illustrations, but not footage or any of the auxiliary activities that Getty, Corbis and some other companies are involved in. I also include in my gross figure revenue generated by the picture divisions of AP, Reuters, AFP, etc. and of course the editorial division of Getty Images.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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