Improving Search For Buyers
Posted on 3/30/2016 by Jim Pickerell | Printable Version |
Comments (2)
Agencies need to think hard about supplying contributors with more detailed information about exactly what is being requested and what is really selling. It used to be enough to provide general information about the broad categories of subject matter in demand. At that point they would leave it up to the individual creator to guess at what buyers -- with whom they have no contact whatsoever -- might want. That is no longer enough. Shooting based on gut feelings no longer works.
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Jim Pickerell.
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