As more and more consumer are turning to social media for information about the products and services they want to buy Ad agencies and brands are finding that they must up the quality of their offerings in order to get attention. According to Erik Radle, CEO of Dallas-based
Miller Ad Agency, “People are finding out that the content has to just sing. It has to just dazzle. We’re spending a lot of time
doing photo shoots because the days of stock photography being meaningful on social media are over. That just doesn’t cut it any more and will get you ignored.”