Getty’s Strategic Decisions

Posted on 8/22/2013 by Jim Pickerell | Printable Version | Comments (2)

Getty Images has made a number of strategic decisions in the past few years that have resulted in declines in both its “Creative” (RM and RF) and microstock lines of business. These decisions have also aided Shutterstock in its rise to a commanding position in the market with its subscription licensing model. I want to emphasize that when I talk about declines I am not referring to Getty’s other lines of business - Editorial, Footage, Other or B2B music – which as far as I can tell are still growing.

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Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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