Where Is Ad Money Being Spent?

Posted on 5/30/2012 by Jim Pickerell | Printable Version | Comments (0)

According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.

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Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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