Ad Growth Suprises Analysts, Still Behind Pre-Recession Numbers

Posted on 10/20/2010 by Jim Pickerell | Printable Version | Comments (0)

Advertising growth is continuing to surprise analysts. ZenithOptimedia has upgraded its forecast for global ad growth in 2010 from 3.5% to 4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this positive news comes somewhat qualified.


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