Going Pro: The Internet Market

Posted on 7/21/2010 by Jim Pickerell | Printable Version | Comments (0)

As little as five years ago, approximately 98% of all stock photo revenue came from print uses. There was little or no Internet and small business uses. Today about 20% of industry revenue comes from Internet and small business uses. The needs of these new customers were hardly addressed five years ago, as all traditional sellers focused on the high end of the market. Consequently, when someone wanted an image for these purposes they either took the picture themselves, or copied something off another Internet site and paid nothing for its use. In the last five years the demand for images that will be used electronically has grown dramatically.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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