Graphic Design; Illustration Share Of Microstock Sales

Posted on 2/13/2012 by Jim Pickerell | Printable Version | Comments (0)

One thing that has intrigued me about the microstock business is the role designers and illustrators play as content creators and how their participation on the seller side of the market influences imagery supply and demand. Shutterstock recently reported that in 2011 32% of the company’s total downloads were vector illustrations and that in the last 5 years customers have trended to move away from using photographs to illustrate certain concepts and toward the use of very graphic illustrations.

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Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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