What will Thinkstock Mean for iStockphoto?

Posted on 2/5/2010 by Jim Pickerell | Printable Version | Comments (1)

There is a lot of concern among iStockphoto contributors as to whether Getty Images' new Thinkstock venture will benefit them or result in reduced revenue overall as sales on the main iStockphoto site decline. This particularly worries exclusive photographers. Calculating the potential loss is very complex, but photographers must hope that none of iStock's volume customers turn to Thinkstock and that a large percentage of Shutterstock customers will start rushing to Thinkstock. To be successful, Getty must capture more revenue from Shutterstock customers than they lose as a result of customers leaving iStockphoto and Getty Images to buy subscriptions.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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