Net Gets More Ad Spend Than TV

Posted on 1/17/2008 by Jim Pickerell | Printable Version | Comments (0)

According to WPP, the world's largest media buyer, the Internet advertising spend in Sweden in 2008 will surpass spending for television advertising. The same is expected to happen in the UK and Denmark in 2009.

Why should photographer's care? Advertising budgets are unlikely to grow significantly; they will just be allocated differently. More spending on the Internet means less spending elsewhere. Print is an obvious loser. Fewer pages of advertising means fewer photos used in ads and a decline in the space for editorial content.

In addition, the fees paid for use of images on the Web tends to be significantly lower than to use the same image in print.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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