PACA Changes Name

Posted on 7/2/2013 by Jim Pickerell | Printable Version | Comments (0)

PACA has changed its name to PACA, The Digital Media Licensing Association. While the name Picture Archive Council of America has served the organization well, it has become apparent that it no longer accurately reflects today’s photography licensing business, or the membership of the organization.

PACA has also taken steps to make itself more accessible to its members including a new website () and an informational blog ( that will make it possible to inform members in a more timely manner of industry trends, changes and issues.

Among the frequent updates available through the blog will be: the work PACA is doing to protect and support copyright on a global basis, discussions it is having with image buyers to find new ways of working together and ways to join its voice with other industry trade associations for a greater impact.

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.