Going Pro: Video

In theory, there should be major growth in demand for video in the near future. However, people have been making that prediction for more than a decade, and it still doesn’t seem to be happening. In fact, videographers who were among leading sellers of video clips a decade ago are now reporting that their sales are down 50% from what they were just three or four years ago. It is unclear whether this decline only applies to a select few or if revenues are down across the board. At the same time, it is apparent that video as an industry is growing, offering still photographers an opportunity to transition or at least diversify.