Corbis and AP Launch “Perceptions”: New Marketing Strategy

Posted on 2/6/2012 by Jim Pickerell | Printable Version | Comments (0)

Corbis Images ( and The Associated Press ( are rolling out a monthlong social media photo showcase called “Perceptions.” The showcase on Facebook seeks commentary from people who view selected images from the cross-distribution collaboration between the two companies announced in January.
Here’s how it works: “Perceptions” will be accessible on each company’s Facebook page at and from Feb. 6 through March 5.  Each day a new photo will be posted from the award-winning collections of AP Images, the commercial photo licensing division of AP, and Corbis. Those who view the picture will have a chance to post their perception and share their comments with Facebook friends.
Each week during the promotional period prizes will be awarded for commenters. Prizes range from from a $50 iTunes® gift certificate to an iPad® 2 for the randomly selected winner. “Perceptions” is a continuation of a cross-distribution partnership combining the strengths of two of the world’s leading organizations for compelling and authoritative imagery. Corbis has traditionally led the industry in advertising, commercial and archival images, while AP is the industry leader in breaking news, sports and entertainment, and an archival news photo collection dating back more than 90 years.
Under the agreement in the United States, Corbis images are available on AP Images’ portal,, and AP photographs are accessible on the Corbis website at

Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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