Adobe Stock has released
Adobe Stock Creative Insights, a data report revealing information collected from Adobe Analytics on 149+ million U.S. visits and millions of asset uploads to Adobe Stock between January 2019 and September 2020.
As recently revealed in
Adobe’s State of Creativity survey, 91% of creatives admit that COVID-19 and nationwide protests have inspired them to incorporate real-world issues into their work, with 87% reevaluating the subject matter of stock imagery in campaigns.
This end-of-year data report highlights a growing demand for stock content reflecting social issues.
Below are key findings from the report:
- . Searches for COVID-19 assets dominated the most searched assets in science and licenses, reaching its peak in March: With the exception of June, when Black Lives Matter protests were pronounced, images of people quickly moved from in-person to virtual spaces – there were 5.7x more daily searches for “virtual” after March 13th, when a state of emergency was declared nationwide. Video conferencing images have been the most licensed assets since the pandemic started.
- . June saw a large uptick in searches on "diversity," "African American," "Black Lives Matter" and more: At the beginning of 2020, searches for “diversity” assets grew substantially (402% YoY), and reached a high for “BLM” assets in June (810% YoY) as searches took a more activist tone.
- . On average, creators are uploading 180% more content under Social Issues each month: Searches and licenses for “protest” assets reached an apex in June (1,100% MoM growth for searches and 1,000% for licenses), and have seen steady growth YoY going into the fall season, revealing that creatives are taking a stance on social issues.