The French publication
BBN Times has published a report outlining four reasons why businesses should use professionally produced photos rather than pictures shot by their employees or amateurs. To read the full story which is in English click
here.
The article points to the Marketing Value of aesthetically pleasing images and how good images can Improve The Image of a brand. It also suggests that using interns, or staff as a way to save money is often counter-productive and focuses on the Importance of Standing Out Among Competitors.
Hopefully a few businesses that this publication is focused on reaching will take this message to heart.