Customer Discounts and Percentage Share

Posted on 4/14/2011 by Jim Pickerell | Printable Version | Comments (1)

One way to satisfy customer demands for lower prices without reducing overall operating costs is to cut the amount paid for the product you’re selling. Over the past decade some stock photo distributors have used this strategy very effectively. This article examines the effect that discount prices are having on the ability of stock photographers to earn a living.


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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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