Stocksy: Highly Curated Content vs. UGC

Posted on 11/2/2016 by Jim Pickerell | Printable Version | Comments (0)

Will crowd-sourcing images (UGC) or highly curated collections from professional creators be the future of stock photography? All the major suppliers of stock imagery are focused on acquiring more User Generated Content, but long range will that be the best way to grow revenue or create the most usable collections for image consumers? At the recent DMLA 2016 Conference Brianna Wettlaufer, CEO of Stocky United, talked about an alternative to UGC and how to run a viable, sustainable and profitable photographer’s co-op.


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Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.


Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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