Carving a Niche: Shooting What You Love

Posted on 11/5/2010 by Jim Pickerell | Printable Version | Comments (4)

Paul Melcher recently wrote a story that asked, “Are You Carving a Photography Niche – or Digging Your Career in a Hole? Melcher argues that there are few inadequately covered niches left and points out that perhaps those niches that do not already have thousands of images available exist because there is no demand for the subject matter. He also asks: “If you do not know who your customers are, if you do not have your own data, how can you niche yourself?”

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Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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