iStock's Reveals Customer Profile

Posted on 8/3/2007 by Jim Pickerell | Printable Version | Comments (0)

Getty CEO Jonathan Klein says that 80% of the iStock customers are "very small enterprises," about 10% are consumers and 10% are "bigger corporations." Since iStock has over 2 million customers, that would mean that about 200,000 are bigger corporations. The issue is not how much the little guy is being charged for small uses, but how much should be charged for bigger uses.

It is unclear what percentage of total images downloaded are being made by larger corporations.  iStock had 4.25 images downloaded in Q2 2007, 3.5 million in Q1 2007 and 3 million in Q4 2006. The bulk of iStock's business is still done by credit card.

Copyright © 2007 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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