Are Low Prices For Image Use Bad?

Posted on 8/9/2010 by Jim Pickerell | Printable Version | Comments (0)

One of the things RM and traditional RF photographers tend to overlook is average price-per-image-licensed. Photographers worry when their images are licensed for low prices. They track their average royalty-per-image-in-file and the trends of their monthly royalty check. But is a lower royalty check the result of fewer images being licensed, a lower average price-per-license or both?.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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