Are All Web Uses Equal?

Posted on 11/24/2010 by Jim Pickerell | Printable Version | Comments (1)

Should all Web usages be of equal value just because all the customer needs is approximately a 600 x 800 pixel file?

Recently, one of Ken Weingart’s rights-managed images of a cop talking to a driver was used for one day on the Yahoo! home page to illustrate an article on “What not to say when you’re pulled over.” Yahoo! is the 4th most trafficked site in the world, reaching nearly one out of every four online adults. That equals more people than The New York Times, Washington Post, Chicago Tribune, Dallas Morning Herald and the Los Angeles Times combined.

The image was licensed by Corbis for $10, which, according to Corbis is “the industry norm.” A blogger reaching a few people could have purchased the image for Internet use at the same price. Weingart will receive $4 for this usage. Is it any wonder that photographers are having second thoughts about shooting stock?

Copyright © Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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