Future Ad Spend Trends
Posted on 7/2/2008 by Jim Pickerell | Printable Version |
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Advertising spending on the Internet will increase 26% in 2008, overtaking radio, and is expected to be more than 10% of the market. By 2010, Internet ad spend is predicted to reach $61 billion, slightly ahead of the $60.5 billion magazine ad segment of the market, per ZenithOptimedia.
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Jim Pickerell.
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