North American And Western Europe Production Declining

Posted on 4/14/2017 by Jim Pickerell | Printable Version | Comments (0)

Who is producing the majority of stock images that get used? Based on Shutterstock’s 2014 and 2015 financial reports about 37% of the company’s gross revenue came from North America, 35% from Europe and 28% from the rest of the world. Given these numbers it seems reasonable to assume that since North America and Western Europe seem to be where most stock images are used that is probably where most are produced. Back in the 90s and early 00s that may have been the case, but no longer.


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Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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