Pricing Future Magazine Uses

Posted on 10/25/2010 by Jim Pickerell | Printable Version | Comments (2)

“Our contention is that the iPad version of a magazine is part of the rate base of that magazine,” said Condé Nast vice president of editorial operations Richard Levine at the recent conference of the Picture Archive Council of America. “A new strategy for acquiring content is needed because it will be impossible to anticipate how imagery initially acquired primarily for print use might be repurposed,” he continued. This is not unique to Condé Nast issue, but rather a position other publishers have already taken or will need to take in the near future.

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