Social-Networks Provide Revenue Opportunities

Posted on 7/1/2008 by Jim Pickerell | Printable Version | Comments (0)

A new study of teen activity online, conducted by Online Testing Exchange, shows that on average, those in the 13-to-17 age group spend 11.5 hours a week online.

The No. 1 activity of teens is instant messaging, but that is followed by visiting social networking sites. Other online activities used to a lesser degree include email, searching and visiting virtual-community sites. The average teen is signed up for over four social networking sites and belongs to two.

The study also shows that 58% of teens have purchased something online and spend an average of $46 per month on these purchases. 26% of those making purchases spend $50 a month or more.

Teens also indicated that they are receptive to advertising on these sites. This could be good news for PicApp, which is making images available for free to bloggers and those creating social-network sites. Each image published is accompanied by an ad and image creators share the ad revenue.

The potential market for such uses is huge. There are 100 million bloggers (not all teens) and 1.8 million new posts a day. About 2 million of these bloggers are considered active and on average, 10 people read each post.

To the degree that social networkers are interested in using pictures, photographers participating on Alamy's new Novel Use service could also benefit. In this case, the image user pays a small fee for the image, but doesn't have to put up with any advertising.

As social networking grows - and the number of active bloggers has doubled in the last eight months - these two sites should indicate whether users prefer free pictures with advertising, or will pay to eliminate ads.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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