Color Trends From Shutterstock

Posted on 10/30/2015 by Jim Pickerell | Printable Version | Comments (1)

Shutterstock's data team has identified the fastest growing colors over the past year by matching pixel data with image download behavior from our customers including brand marketers and creative professionals around the world.

The Color Trends Report identifies four colors that have grown most in popularity this year. They are:
  • Color #01B1AE contains mainly GREEN color, considered cyan and a cool color.
  • Color #2e1a47 contains mainly BLUE color, considered a dark pastel violet color.
  • Color #40c1ac contains mainly GREEN color, also considered cyan and a cool color.
  • Color #1F2A44 contains mainly BLUE color, considered a very dark desaturated blue.
An interactive map also illustrates the top colors making an impact in 20 countries around the world.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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