Stock Market's Online Survey

Posted on 8/28/1998 by Jim Pickerell | Printable Version | Comments (0)

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STOCK MARKET'S ONLINE SURVEY

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September 1, 1998

In addition to having great images and an easy to use search engine The Stock

Market is offering an on-line Weekly Poll that should draw traffic and be

of tremendous interest to anyone in the business of producing, selling or using images.

TSM has developed a weekly survey question. Respondents get instant results so they

can see how they compare their experience with the rest of the people answering the

survey. The real bonus is that by answering one question you are allowed to review

the results on survey questions from previous weeks. To review the site and

participate in future surveys go to: www.stockmarketphoto.com

Because a single individual could easily stack the survey by responding several times

one should not put too much faith in the answers, but the answers after five weeks point to

some interesting and surprising trends. Some of the response rates were low toward the

end of August, but I would expect to see a real jump in activity as the fall buying

season kickes in.

One would also expect that most of the respondents are clients as opposed to

photographers and other stock agencies, but there is no easy to be sure. The

questions and answers are as follows:

How do you connect to the Internet?

(238 respondents)

  T1 or higher   

29%   

  ISDN   

19%   

  56K modem   

25%   

  28.8 modem   

18%   

  14.4 modem   

2%   

  I don't know   

7%   

    ( Note: Consider the number of users who have ISDN and T1 lines today. Consider how

    much faster their searching will be with DSL lines or cable modems that will be

    available to many of these users next year.)

What screen resolution are you using?

(248 respondents)

  640 X 480   

9%   

  800 X 600   

26%   

  1024 X 768 or more   

54%   

  I don't know   

10%   

What is most important to you?

(211 respondents)

  Easy searching   

38%   

  Number of Images   

15%   

  Online transactions   

13%   

  Getting comps   

34%   

Have you ever purchased anything on-line using a credit card?

(146 respondents)

  20 or more times   

19%   

  15 to 20 times   

5%   

  10 to 15 times   

3%   

  5 to 10 times   

8%   

  3 to 5 times   

12%   

  once or twice   

21%   

  Never   

29%   

How do you most often hears about a new web site?

(114 respondents)

  Word of Mouth

21%

  Internet Search Engine

29%

  Online Link

18%

  Print Materials

32%


Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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