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STOCK MARKET'S ONLINE SURVEY
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September 1, 1998
In addition to having great images and an easy to use search engine The Stock
Market is offering an on-line Weekly Poll that should draw traffic and be
of tremendous interest to anyone in the business of producing, selling or using images.
TSM has developed a weekly survey question. Respondents get instant results so they
can see how they compare their experience with the rest of the people answering the
survey. The real bonus is that by answering one question you are allowed to review
the results on survey questions from previous weeks. To review the site and
participate in future surveys go to: www.stockmarketphoto.com
Because a single individual could easily stack the survey by responding several times
one should not put too much faith in the answers, but the answers after five weeks point to
some interesting and surprising trends. Some of the response rates were low toward the
end of August, but I would expect to see a real jump in activity as the fall buying
season kickes in.
One would also expect that most of the respondents are clients as opposed to
photographers and other stock agencies, but there is no easy to be sure. The
questions and answers are as follows:
How do you connect to the Internet?
(238 respondents)
T1 or higher
|
29%
|
ISDN
|
19%
|
56K modem
|
25%
|
28.8 modem
|
18%
|
14.4 modem
|
2%
|
I don't know
|
7%
|
( Note: Consider the number of users who have ISDN and T1 lines today. Consider how
much faster their searching will be with DSL lines or cable modems that will be
available to many of these users next year.)
What screen resolution are you using?
(248 respondents)
640 X 480
|
9%
|
800 X 600
|
26%
|
1024 X 768 or more
|
54%
|
I don't know
|
10%
|
What is most important to you?
(211 respondents)
Easy searching
|
38%
|
Number of Images
|
15%
|
Online transactions
|
13%
|
Getting comps
|
34%
|
Have you ever purchased anything on-line using a credit card?
(146 respondents)
20 or more times
|
19%
|
15 to 20 times
|
5%
|
10 to 15 times
|
3%
|
5 to 10 times
|
8%
|
3 to 5 times
|
12%
|
once or twice
|
21%
|
Never
|
29%
|
How do you most often hears about a new web site?
(114 respondents)
Word of Mouth
|
21%
|
Internet Search Engine
|
29%
|
Online Link
|
18%
|
Print Materials
|
32%
|
Copyright © 1998
Jim Pickerell.
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail:
wvz@fpcubgbf.pbz
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