Ad Downturn

Posted on 9/24/2019 by Jim Pickerell | Printable Version | Comments (0)

According to AdAge Brian Wieser, global president of business intelligence at WPP’s Groupm, weighed in with a blog post last week, saying “advertising growth is looking neutral to negative versus last year, with recent trends likely to continue.” Marketers, he stated, “need to be prepared for a downturn.”

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