Is Marketing Changing?
Posted on 10/16/2018 by Jim Pickerell | Printable Version |
Comments (0)
One advertising trend to watch that could have a major impact on the demand for stock photography is the use of “customer stories” to market products and services. Recently at a Dreamforce conference Stephanie Buscemi, Chief Marketing Officer at Salesforce said, “We’ve eradicated stock photography. In the marketing organization, using stock photography is one way not to have a job. We always use customers.”
Copyright © 2018
Jim Pickerell.
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail:
wvz@fpcubgbf.pbzBe the first to comment below.