Does Exclusive Representation Still Make Sense?
Posted on 4/29/2016 by Jim Pickerell | Printable Version |
Comments (3)
Being represented exclusively by a single agency, or distributor, used to be important if you wanted a chance to license your images for high dollars for advertising or product identity uses. These customers wanted assurance that no one else would be using the same image while their campaign was in progress and they were willing to pay a lot of money for such rights.
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Jim Pickerell.
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