Extended Licenses for Web Use

Posted on 4/18/2011 by Jim Pickerell | Printable Version | Comments (2)

In the microstock world, when establishing prices for online image use distributors should consider developing ways to distinguish between personal or social media uses and those for commercial purposes. Customers who use images for commercial purposes, and earn revenue as a result, should be charged more than those whose image use is for personal, non-revenue generating purposes. On the print side of the business microstock sellers have already solved this problem to a degree. They charge more for larger file sizes that are commonly needed for print uses, and even more when print uses are expected to exceed 500,000 copies.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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