Is RPI A Useful Measure?

Posted on 3/7/2008 by Jim Pickerell | Printable Version | Comments (1)

Companies offering stock images for sale need to continually provide customers with new material and a greater "depth of choice." But as growth in number of images exceeds growth in revenue, RPI automatically falls. The problem is that older images in the count have less chance of selling and that skews the averages.


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Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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