How Much Has The Value Of A Great Photo Declined?

Posted on 1/23/2019 by Jim Pickerell | Printable Version | Comments (1)

Want to know how much the value of a great photo that is used in advertising has declined? In 2001 Microsoft paid $135,000 to use Chuck O'Rear's image of a green rolling hillside with a pale blue sky to launch a major advertising campaign for Windows XP software. How much do you think Apple is willing to pay for an iPhone photo that will be used heavily in iPhone advertising? Hint: If you're a photographer you won't be surprised, but you also won't be happy!

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Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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