Shutterstock Enterprise

Posted on 7/3/2019 by Jim Pickerell | Printable Version | Comments (1)

One of the big questions about Enterprise sales at Shutterstock is “Why do big customers want an Enterprise deal?” On average Enterprise customers are paying more per quarter than E-commerce customers. What additional services do they get? In 2018 Enterprise customers generated about 40.9% of Shutterstock’s total revenue, or about $254.8 million. The average Enterprise customer pays Shutterstock $6,370 per year, but they could be getting 750 images per month for $2,388 a year. Maybe they are using a lot of video at $63.16 per clip, but there must be other benefits justifying the paying of the much higher fees.


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Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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