BtoB or BtoC

Posted on 6/15/2011 by Jim Pickerell | Printable Version | Comments (0)

Given Internet capabilities, society is rapidly moving away from Business to Business (BtoB) transactions and more toward transaction where small Businesses sell all types of things direct to Consumer (BtoC). Some images will continue to be used in major ad campaigns and there will be other sales of stock photography at traditional prices, but the number of such requests will decline. Meanwhile image use by small businesses and individuals will increase dramatically. Photographers need to start focusing on how they can prepare themselves for the new market.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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